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© Aannya Khosla/WWF India- Pandurang is a science graduate and a progressive farmer using the Cotton Doc app.

IndiaPortrait of Pandurang

© Aannya Khosla/WWF India- Jalna is dotted with sprawling cotton fields. Seen here are cotton balls in full bloom in the district.

IndiaJalna cotton fields

© Aannya Khosla/WWF India – He stresses spending more time with his family these days after using the app.

IndiaPandurang talking on the phone

© Aannya Khosla/WWF India – Progressive farmers like Pandurang from Jalna district belonging to the western Indian state of Maharashtra are forging a new path for ‘smart cotton farming’.

IndiaPhone with the “Cotton Doctor” app

© Aannya Khosla/WWF India – Seen here is Manjusha in her backyard. Along with her husband she has been farming for the past 23 years.

IndiaManjusha in her backyard

© Aannya Khosla/WWF India – The mother of two, Manjusha is one of the app’s most prominent supporters in her village.

IndiaPortrait of Manjusha

© Jawad Shareef/WWF-Pakistan – Smart farming supports families through better yields, income and food availability

PakistanIjaz’s daughter

© Asad Irshad/WWF-Pakistan – Weather forecasting supports farmers in decision making

PakistanIjaz using the weather forecasting app

Free to download and use the images for media, as well as WWF and IKEA staff. Please give photo credit to photographer.
For other parties to use; please send inquiry to cecilia.gustavsson@wwf.se.