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A WWF-Pakistan field representative and a farmer collaborate inthe field, examining the pheromone traps and recording the data. © WWF-Pakistan

PakistanExamining pheromone traps and recording the data.

Gandam Venkatavva in her intercropped cotton fields in Sundaragiri © WWF India

IndiaGandam Venkatavva in her intercropped cotton fields in Sundaragiri

Farmer stands on his Cotton field in Jalna, India © WWF India

IndiaCotton field in Jalna

Aannya Khosla/WWF India- Pandurang is a science graduate and a progressive farmer.

IndiaPortrait of Pandurang

© Aannya Khosla/WWF India- Jalna is dotted with sprawling cotton fields. Seen here are cotton balls in full bloom in the district.

IndiaJalna cotton fields

© Aannya Khosla/WWF India – He stresses spending more time with his family these days after using the app.

IndiaPandurang talking on the phone

© Aannya Khosla/WWF India – Progressive farmers like Pandurang from Jalna district belonging to the western Indian state of Maharashtra are forging a new path for ‘smart cotton farming’.

IndiaPhone with the “Cotton Doctor” app

© Aannya Khosla/WWF India – Seen here is Manjusha in her backyard. Along with her husband she has been farming for the past 23 years.

IndiaManjusha in her backyard

Free to download and use the images for media, as well as WWF and IKEA staff. Please give photo credit to photographer.
For other parties to use; please send inquiry to cecilia.gustavsson@wwf.se.