About our partnership
IKEA and WWF have been working together side by side since 2002, on forests, cotton, water and climate, with the aim to protect, manage and restore key landscapes and enhance biodiversity.
Through engagement in 17 countries spanning across Europe, Asia and South America, WWF and IKEA are committed to making responsible forest management the norm across the forest sector. We work to improve cotton production through in-the-field collaboration where we are testing innovative methods for protecting entire landscapes around cotton farms. We are committed to address water challenges with water stewardship, to improve water management, both within IKEA supply chain and beyond. We also take climate action towards a net-zero world, working to advance the IKEA business and WWF climate agendas.
The scope of our partnership has increased over time. We started working together on forests in 2002, and during 2005 the partnership expanded its collaboration to include more sustainable cotton cultivation, in 2008 we scaled up climate-related efforts, followed by water stewardship projects in 2014. The combined expertise of our two organisations gives us the ability to influence entire markets and inspire sustainable business practices, delivering conservation and resource stewardship that would not otherwise be possible.
The partnership is managed by WWF Sweden and Inter IKEA Group, focussing on raw materials and supply chains.
Partnership ambition
By 2025, the partnership has taken action – through advocacy and implementation – to protect, manage and restore key landscapes, enhance biodiversity and enable a climate positive value chain; while upholding the rights and needs of people. Contributed to improving and providing knowledge and facts to inspire and enable sustainable consumption in support of a One Planet future.
About IKEA
The WWF and IKEA global partnership is organised under Inter IKEA Group. Beyond the global partnership, there may also be national partnerships. These are local activities between a WWF national office and a national IKEA sales office and are not driven by the global partnership.
Inter IKEA Group is the group of companies that connects IKEA franchisees with range development and suppliers, and aligns the overall IKEA strategic direction. The Group includes Inter IKEA Systems B.V. – the worldwide IKEA franchisor – as well as range development, supply and certain industry activities. Ingka Group (IKEA Retail) is one of 12 franchisees, operating IKEA stores and other sales channels under franchise agreements with Inter IKEA Group, the owner of the IKEA Concept and worldwide IKEA franchisor. Inter IKEA Group and Ingka Group have the same founder, as well as a common history and heritage, but are two groups of companies with different management and different owners.
About WWF
WWF is an independent conservation organization founded in 1961 and active in nearly 100 countries, working to sustain the natural world for the benefit of people and wildlife. Working with many others – from individuals and communities to business and government – WWF urgently seeks to protect and restore natural habitats, stop the mass extinction of wildlife, and make the way we produce and consume sustainable.