Agriculture is the planet’s largest land‑use system, fundamental to food security and central to the livelihoods of millions, yet it is also a major driver of biodiversity loss, climate change, and ecosystem degradation. When designed and managed using sustainable and regenerative approaches, agricultural landscapes can shift from being sources of ecological pressure to active agents of restoration. This shift entails reviving habitats, safeguarding watersheds, enhancing soil health and water quality, and strengthening the resilience and well‑being of local communities.

Therefore, WWF and IKEA have agreed that by 2030, the partnership will contribute to advancing improved production practices within key agricultural and forest landscapes* and aquaculture systems. These, in turn, will contribute to the restoration of ecosystems and production landscapes, while helping to improve the livelihoods of local and, where relevant, Indigenous communities that depend on them. We are committed to scaling further regenerative practices, while also exploring the potential of future crops to support long‑term resilience.

Together we explore strategic topics related to future crops and agriculture practices that will enable the impacts from farming to stay within the planetary boundaries. This work is also exploring preconditions for Deforestation and Conversion Free (DCF) Supply Chains to support agricultural production to not contribute to deforestation or conversion of natural ecosystems, thereby also supporting traceable and responsible sourcing.

Our agricultural work builds on our previous work within cotton which has been ongoing since 2005. Read more for more information on our work on cotton.

* Brazil, India, and Pakistan